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Political Party Index (PPI)

The PPI measures the strength of registered political parties that are represented either at local government level and/or in the provincial legislatures and National Assembly.

POLITICAL PARTY INDEX (PPI)

This index is also used to classify political parties into different types, that is, ideological orientation and/or whether they are national, regional/ethnic, local, interest group and generic in outlook.  The index is divided into two main categories viz. the Intra-organisational and Extra-organisational sub-indexes, which in turn are divided into micro indexes.  It also includes the Political Party Outlook.

Intra-organisational

Party Membership micro index

This micro index is used to determine the strength of a political party based on its membership.

 Whereas members of political parties play a key role for their political parties in election campaigns, they only constitute a fraction compared to the number of total number voters (population density).

Organisational Structure micro index

This micro index is used to determine the organisational strength of a political party on the number of structures that it has.

Administrative micro index

 This micro index is used to determine the administrative strength of a political part based on the number of its administrative centres (offices).

Leadership micro index

This micro index is used to profile the leadership strength of a political party based on its elected leaders at all levels.

The Extra-organisational sub-indexes

Support base/Demographic micro index

This micro index refers to the support base of a political party in terms of the population group, age, gender, social stratification etc.

Brand Development micro index

This micro index is used in to consider the appeal strength or popularity of a political party in an attempt to attract potential voters. 

Administrative micro index

This micro index refers to the number of administrative offices, including constituency offices, of a political party.  The micro index is used to test the administrative strength of a political party.

Political Party Reputation micro index

This micro index refers to the strength, viability, organisational culture, ethics and integrity of a political party.

Media and Marketing micro index

This micro index refers to how a political party uses the media to reach out to the potential voters. This encompasses advertising in print, radio and the outdoor media.  This micro index also looks into how a political party distinguishes itself from other political parties and its unique selling point to make it attractive to the potential voters.

The Political Party Outlook

National political parties are those that have organisational structures throughout the country and are represented in the National Assembly, provincial legislatures and in almost all municipalities.  Currently this category includes the ANC, DA and EFF.

National Outlook

National political parties are those that have organisational structures throughout the country and are represented in the National Assembly, provincial legislatures and in almost all municipalities.  Currently this category includes the ANC, DA and EFF.

Regional Outlook

Regional political parties have a strong presence in one province and/or region within a province.  From time to time they may have representation in the National Assembly, in one or more provincial legislatures and in one or more municipalities in a province/s outside their area of dominance.  Currently this category includes the IFP, NFP and UDM.

Local Outlook

Local political parties are those that have a strong presence in one or more localities within one province or more.  From time to time they may have representation in the National Assembly.  Currently this category includes the AIC, MF and BRA.

Interest Outlook

Interest political parties represent the interests of certain groups be it the minority or religious groups.  Currently this category includes FF+ and ACDP.

General Outlook

General political parties have no strong presence in any province, region or locality but exist in small pockets throughout the country.  They may have representation in the National Assembly and in one or more provincial legislatures.  They may also have seats in one or more local municipalities.  Currently this category includes COPE, PAC and APC.

Momentum Outlook

In every election since 1994 there are political parties that could be classified as momentum parties.  These political parties usually enter the political scene with much promise either because of the popularity of the individual who is leading it or because of the issue/s that they raise.  They usually generate excitement, although most in cases they flatter to deceive.